Copywriting differs from many other types of writing. It needs to be engaging and easy to follow, and it is important to remember that it's about the readers and satisfying their needs. Getting to know the target audience can be difficult, but it is as important when it comes to writing as in all other business aspects, because different people respond well to different styles.


What can you expect if you approach us to get help with blog posts, articles, white papers, or similar?


We will ask you a lot of questions, until we know you, your business and your needs. The better we know each other, the more suitable the writing will be. This process can take some time, but will give a good end result. 


It is important to know that the copy coming from a professional writer, no matter who you choose, might be different from what you expected. This is because writers have a different point of view, and seeing the text from an outside perspective is generally a good thing. The focus must be on the reader.


Press releases are a great example of when a professional writer's product may differ from the expected. Many instinctively write in first person. That is, from an "I" and "we" perspective. The purpose of a press release is to get other people to write about the topic, maybe even take the entire release and publish it. That means a good press release must be written in third person.


The same way of thinking goes for every type of writing. It is tempting to make it about me, my product, and what I want to say, but the trick is answering these questions:


  • Who will read this?

  • Why do they need it?

  • How will they use it?


If you're uncertain about who to choose for your writing needs, check examples from several different writers and compare. It is important that you find someone you trust and want to work with. 


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